"My lines are my stories"
My grandma always said that growing up, referring to her wrinkles. She embraced aging because her laugh lines and smile lines represented years of great memories and beautiful stories she could share.
Our company hopes to document life, love and the formation of those lines, the stories that make life complex and beautiful.
Our logo is a collection of all those lines, separately they don't say much, but together the complexity (and maybe even busyness of the design) represents a number of things. Different people see different things; a mountain, a diamond, letters, a heart(upside down). It's abstract, as is life.
